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Adsense is a wonderful tool for bloggers

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  Adsense is a wonderful tool for bloggers of all sizes who want to earn money from their Blog and websites with display advertising. Adsense offers a user-friendly interface that earn online advertising accessible to everyone. But with millions of sites using Google Adsense, there is one mistake I see bloggers making time and time again when they are setting up their ads  Adsense is a wonderful tool for bloggers of all sizes who want to earn money from their Blog and websites with display advertising. Adsense offers a user-friendly interface that earn online advertising accessible to everyone. But with millions of sites using Google Adsense, there is one mistake I see bloggers making time and time again when they are setting up their ads

Here’s the #1 Google AdSense Mistake…

The #1 Google AdSense mistake made by bloggers is use AdSense alone.

Say what?

  • To understand why this is such a no-no, let’s talk a little bit about AdSense’s strengths and weaknesses. Then we will get into the solution

100% Fill Rate

Every time a reader lands on your Blog, a request for an advertisement is sent to the advertisers plugged into Google’s ad exchange. Those advertisers bid for the chance to showing their ad to that reader, and the winning bidder then returns their advertisement back to your website – all within milliseconds. No matter how many ad requests you fire off to AdSense, they will always send back an ad create. In ad tech, this is called a  solution. Not all ad partners are maximum fills (for various reasons that we will get into shortly).

  • Many bloggers desire a 100% fill partner because they are able to monetize every single reader that visits their site, maximizing the revenue from their ads.

Adsense Fills Rate & Ad Quality

Because AdSense must serve an impression no matter what (or fills an ad when a request is fired) they have to have a massive inventory of ads ready to go. It’s simple supply and demand. But  this case, the supply is extraordinary; it’s basically all the traffic on the internet. There is just no way to serve relevant, high quality’s advertisements for every single request. Thus, AdSense has a   mixed bag of ads, including text-only advertisements that are not-so plan to the eye.

Those text ads and low-tier ads also come with a very low price tag, so while your website might have a 100% fill rate, the CPMs for your advertisements are like very low. High Fills and low CPM means moderate to low overall revenue yield.

The Fix: Ad Stack Strategy

Now, I am no suggesting that you stop using GoogleAdsense. What I am recommend is a new approach called an “ad stack” or a “partner waterfall”. In an ad stack multiple advertising partners are essentially queued up in  line to bid on each ad request. The partners at the top of your ad stack has first dibs, and if they are unable to fill an advertisement, they pass back their turn to the next partner in line.

There is a specific strategy used to select and arrange partner in your ad stack in order to earn the most money. The partners offering the high CPM – regardless of their fill rate – should always be at the stop of your stack.  AdSense is most  used as back fill partner. If all of the partners with the highest CPMs get their shot and are unable to send back an advertisement for your site,Google AdSense sends through one of their advertisements to make sure the request doesn’t go un-monetized.

With 100,000 page views and Google AdSense alone, this ad zone only generates $60. But with the same number of page views and a two partner ad stack, the same zone can generate $114.[/caption]

This ads stacks strategy is a high effective way to increase your overall advertising revenue by bringing in high CPM advertising partners like Sovrn while keeping fill rate high.

Start With One New Partner

Now, making an ad stack can be like opening a big can of worms. Once you adds your first new partners to complement AdSense, why stop there? I always recommend starting with just one or two partners in your ad stack so that management does not become a burden. At first, you to easily move partners and price floors around to optimize your revenue. Eventually, based on your site and blog traffic and your yield outcomes, you might find that it is economically smart to keep adding partners and move your ad stack into an ads server like Google Double Click for Publish

Start Building Your Ad Stack

Comments
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